WHAT IS SEO?
Let’s unwrap SEO and explain it in simple terms!
SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings.
In search results Google displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages.
In simple terms your web pages have the potential to rank in Google so long as other web pages link to them.
Many companies have the in-house skills to perform Audits and Optimize their own websites, whilst others prefer a Digital or SEO Agency to do it for them so they can dedicate the time to other areas of the business.
But hold on, before you sign a contract for an SEO package, we recommend certain steps to ensure you get the results you require in order to grow your business.
What should an SEO package should offer:
There are also things to avoid:
Although the ultimate SEO goal is to rank first organically on SERPs this isn’t always achievable depending on the keywords you choose to target, especially when you’re up against competitors with a higher authority than you. But it’s not impossible – especially when your SEO is done right.
Promising a number one spot on the first page of Google is one of the biggest lies in the industry. That’s because there’s never a guarantee that this is possible. There are too many factors to take into account, DA, quality backlinks, mobile-friendly, on-page SEO, and many changes in Google’s ranking algorithms. Also, your page may appear higher on a previous visitor’s SERPs than a user who has never visited your site because Google calculates that the first user will have more interest in your content.
So what makes a good SEO package? Checkout our Infographic on SEO Packages for an easy to understand perspective.
The world of SEO is complex, but most people can easily understand the basics. Even a small amount of knowledge can make a big difference. Free SEO education is widely available on the web, including in guides like this. Combine this with a little practice and you are well on your way to becoming a guru.
Depending on your time commitment, your willingness to learn, and the complexity of your website(s), you may decide you need an expert to handle things for you. Firms that practice SEO can vary; some have a highly specialized focus, while others take a broader and more general approach.
In any case, it’s good to have a firm grasp of the core concepts.