GENERATING LEADS FOR YOUR CONTRACTING BUSINESS(SEO)
Investing in your business with online marketing is a must these days, if you want more traffic and leads which results in more sales!
I assume right now you are saying — online marketing??? – What does that even mean? And is it going to actually work? With the right SEO Company, it absolutely will. Running your contracting business can be time consuming but you need to ensure that there is a continuous flow of leads to your business for sustainability.
We would recommend two methods for improving your visibility online:
- SEO (Search Engine Optimisation)
- Paid Advertising
Still don’t know what to do yet? Let’s get started to find out how!
SEO for Contractors
Most clients we meet are clueless about SEO and the benefits it can have for their business.
“SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.”
Source : Search Engine land
So basically all you really need to know is that it’s a great investment for your business that results in more sales.
For an effective SEO plan you will be required to create good quality, searchable content, via for example a blog. What this means is you begin providing online visitors with information that will be useful to them to make decisions about the services your business provides. This is achieved by viewing the business from the eyes of your prospective clients and thinking of the questions they would asked.
Here’s some examples to get you started:
- Do you provide construction and interior design services?
- Are you available for emergency for burst geyser?
- How much do you charge for call outs?
- Is your business registered?
Understand that the client needs to qualify your business as an “Authority” in your field.
Just like they would call your business and asked questions about your products or services. They are just trying to find out – Are you the best company for them? Are you qualified? Has anyone else used your services they know? Do you have testimonials?
Your website should answer all these questions straight away!
Content creation is only one part of SEO. You will also need an optimized website so you can be found online when clients search for services. This includes things like:
- Ensuring site loads fast
- Google can easily crawl your site
- Well-structured menus
- Great user experience
- Great XML Sitemap
- Social links
- Google My business Pages
All of these technical elements work together to increase your organic rankings on search engines like Google. Understand that 80% of the searches in google, for contracting services like yours, go to the businesses listed on the first page of Google. If you’re not on the first page you lose these leads to your competition. When considering SEO for your company, ask yourself this: What is the top organic listing of Google worth?
Paid adverting (PPC)
Although SEO is a very important strategic move towards generate leads cost effectively it still takes time to rank on google (it will not happen overnight). Therefore, if you need results now it is a good idea to invest in SEO and PPC as well.
“PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if you bid on the keyword “plumber Sandton,” your ad might show up in the very top spot on the Google results page. This results in you getting more leads.
Getting your contracting company visible on the first page on Google should be one of your main marketing objectives. At Directed Media we are SEO specialists with extensive experience helping businesses get more leads.” Source: Wordstream
Ready for your company to dominate the search engine results and get more leads and sales—contact Directed Media today to learn about our SEO and PPC services. We do SEO Johannesburg, SEO Pretoria, SEO Cape Town. SEO PE and SEO Durban.